Fans Spot Major 'Logo' Clue in Taylor Swift's 'New Heights' Podcast Video

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Fans have spotted a major "logo" clue in the background of the video posted by Jason and Travis Kelce on their New Heights Instagram page.

The video revealed that Taylor Swift will be joining the Kelce brothers on the podcast on Wednesday, Aug. 13. However, as anticipation builds for the possibility that she might be announcing a new album (or a proposal?), fans noticed something very telling in the background: A logo.

Then, at 12:12 a.m., came a second video and the news: Swift's new album will be called "The Life of a Showgirl."

Fans Believed the Logo Is for 'TS12,' the Name They've Given to a 12th Taylor Swift Album

Fans think the logo is for TS12, the nickname they've given to her as yet to be announced 12th album.

"@TaylorSwift13’s brand new LOGO is featured on the New Heights Podcast!" wrote one fan page.

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"THREE covers with Taylor Swift’s new logo for TS12 can be seen in the background of her 'New Heights' podcast," wrote another.

"Taylor Swift’s new logo appears in the background of the New Heights teaser in two colors orange and red, along with a jar of friendship bracelets!" declared another observant fan.Swift fans, of course, are used to looking for easter eggs.

The podcast page captioned the video, "Taylor’s about to do a f****** podcast!NEW EPISODE WEDS 7PM ET."

The video shows Swift sitting next to Travis Kelce. "Blue is such a good color on you," Swift tells him.

"I know, it's the color of your eyes sweetie," he responds. "That's why we match so well."

"We're about to do a f****** podcast," she tells him.

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"This is my super bowl," a fan responded in the comment thread.

"This is about to be the most viewed YouTube video," wrote another.

The new album talk has also been driven by the Taylor Nation social media page posting photos of her in orange outfits, with the caption,"Thinking about when she said 'See you next era…’"

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Fans Spot Major 'Logo' Clue in Taylor Swift's 'New Heights' Podcast Video first appeared on Men's Journal on Aug 12, 2025