Gochujang burgers and Boyz II Men? Here's what to expect at the 2025 Wisconsin State Fair

When summer reaches its peak in Wisconsin, there's only one place to be: the legendary Wisconsin State Fair. From July 31 through August 10, 2025, West Allis — basically Milwaukee — transforms into a wonderland of fried foods, thrilling rides, world-class entertainment, and pure Midwestern charm. It's a 174-year-old tradition that draws nearly a million visitors annually for what locals call "the best 11 days of summer."

The food: A culinary adventure — on a stick

Let's be honest: You're probably coming for the food (I know I am), and Wisconsin doesn't disappoint. The crown jewel remains the Original Cream Puff, served fresh from the newly restored 101-year-old Dairy Building. This year, they're adding Chocolate Cream Puffs and limited-edition Celebration Strawberry Cream Puffs to celebrate UScellular's 20th anniversary as presenting sponsor.

But the real excitement lies in The Sporkies & Drinkies competition, featuring 12 innovative creations that push the boundaries of fair food. Picture this: Blueberry Breakfast Bratwurst from Milwaukee Brat House, Gochujang Smashburger with Kimchi Bacon Jam from Blue Moon Tavern, or S'mores Churro Fries from Saz's BBQ. The $11 Meal Deal offers wallet-friendly options with over 30 different meals from favorite vendors.

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Don't miss "Crazy Grazin' Day" on Tuesday, August 5, when vendors offer special reduced prices, perfect for sampling multiple treats without breaking the bank.

Entertainment that rocks the fairgrounds

The concert lineup reads like a music festival wish list. The Bank Five Nine Main Stage, presented by Miller Lite, hosts major acts including Midland with Southall (July 31), Boyz II Men with Bobby V (August 1), and Ne-Yo with Bryce Vine (August 2). Country fans won't want to miss Jon Pardi with Easton Corbin (August 6) or Darius Rucker with Uncle Kracker (August 8).

Beyond the headliners, nearly 30 free music stages throughout the grounds ensure there's always a tune in the air. From the Family Variety Stage featuring jugglers and comics to the rockin' atmosphere at venues like Camp Bar and Rock & Roll Beer Garden, live music flows as freely as the beer.

Rides and thrills

SpinCity Ride & Game Area delivers classic fair thrills, while unique attractions like the towering SkyScraper lift you 160 feet above the crowds. The beloved WonderFair Wheel, presented by Meijer, has found a new home in the fresh Back Forty area, which brings energy to the fairground's southwest corner with flavorful eats and shopping.

Smart fair strategies

The Wisconsin State Fair takes place at State Fair Park in West Allis, just minutes from downtown Milwaukee. The 200-acre grounds are easily accessible by car, with general parking at $15, or you can hop on the designated rideshare services that drop you right at the main entrance. Arrive early or use the convenient park-and-ride options to avoid the midday traffic rush.

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Take advantage of the numerous discount days: Veterans and military get free admission August 3, educators get in free August 7 (Prairie Farms Dairy Day), and out-of-state visitors can score two tickets for $20 on Celebrate Wisconsin Day (August 1). The SpinCity Weekday Wristband offers unlimited rides for $45, but only on weekdays.

The fair operates Sunday-Wednesday 10am-10pm and Thursday-Saturday 10am-midnight. Most buildings close at 9pm, though The Dairy Building and Wisconsin Products Pavilion stay open until 10pm for those late-night cream puff cravings.

Whether you're here for the butter cow, the concert headliners, or just to experience authentic Midwestern summer magic, the Wisconsin State Fair delivers an unforgettable blend of tradition and excitement that keeps families coming back generation after generation.

Yahoo CreatorJacqueline KehoeJacqueline is a travel, nature, and science writer based in Wisconsin. Follow her work on Yahoo Creators—or find it in the wild at publications like National Geographic, Smithsonian, Travel + Leisure, and more.FollowFollow